What is an unresourceful wardrobe?

It is a wardrobe full of confusion as to what to wear, what is appropriate or not, guilt for those expensive, unworn mistakes hanging in your wardrobe, self-criticism when putting on clothes that just don't look right, random clothes that give you a headache and rather "meh" feeling. A wardrobe that makes you question how successful you are, your organisational skills  (cluttered wardrobe) and a sense of who you are. It gives you more stress, requires more maintenance, decision making, more shuffling around and a waste of time, energy and effort. A wardrobe full of clothes that don't make you look and feel as confident (well, maybe only 30% of them) as you could be. This very often means lost opportunities to impress your potential clients, to capture their attention and back up your brand identity.

Is that a wardrobe of a successful entrepreneur you are/want to be? 

Solution..

THE VERSATILE WARDROBE = A Wardrobe with the purpose

It is a collection of timeless, versatile pieces which suit your body shape, personality, lifestyle, preferences TODAY. You would normally create it within a specific colour theme, for instance around 3 neutral colours and 2 accent colours so that pieces can be mixed and matched easily and worn interchangeably for different occasions ( see an example HERE). It is practical, simple and offer a lot of advantages. It saves you a great deal of money but it also saves you valuable time and effort, and who knows better than you entrepreneur how precious your time and image are. We have a never ending to do list that we hardly can catch up with, constant stress, reassessing your business ideas, models, ideal clients, finances, very often sleepless nights, ongoing business networking events, pressure to look the part and convey most cohesive image on the line YOU-Your Personal Brand.

As you know 55% of peoples' initial perception of you is based purely upon what you look like (research by University of California), the remaining 38% (vocal) and only 7% are the words we actually use. How ridiculously important is that! This statistic is crucial in terms of how you develop your style and how your clients perceive you.

Fine feathers make fine birds

You are what you wear and, whether you want to admit it or not, people judge you on your looks and personal image, this is how we are designed..and this is what we see first. Hence the image that doesn't back up your brand message can make your potential clients disregard what you offer and skip onto someone whom they see as contemporary, chic and stylish vs traditional, unappealing, bland.

Colourful outfits show that you are vibrant, imaginative, energetic, original and approachable. But wearing too many colors or expressive prints at once can take attention away from YOU, the entrepreneur, and instead give the impression that you don't take your position seriously. Over-glamorous looks and bold colour contrasts may be seen as too "in the face" for more vulnerable clients you want to approach as a Coach etc.

I do believe it is all about finding a fine balance, being Yourself and taking responsibility for your personal style. Your personal image is not about being someone you are not or replacing the value you provide to your clients; it is about backing it up and making your client feel reassured that you have it all and are the best choice for them.

Dear Entrepreneur,

Can you think of how your potential clients judge you when looking at what you are wearing and your personal grooming? Think of three words that describe your Personal Brand. How would you dress to project those exact words, in the form of clothes and personal grooming?

If you don't know where to start then I make it for you super easy in my Style DNA program. Would you like to know what's that? Click HERE and make a first step to boost your brand and image this year!

My best,

Gosia x