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How To Create Your Image Without Losing Self

How To Create Your Image Without Losing Self


Photo: Visuable

Ladies, Style DNA is in you, you already know your likes and dislikes, your style preferences, what body parts you prefer to disguise, what you like to highlight, you have a vision of a woman you want to create- stylish, graceful and effortlessly confident in who she is!

As a business owner or a career woman you understand how your personal image builds your personal brand, don’t you? Your appearance and look is a part of the whole package – YOU. It has never been as important as today to showcase your most authentic and best true self to your clients, business partners, employers. Everything you do, say, your smile, body language, out of work activities etc on the top of your appearance and style is your IMAGE. If crafted consciously, it can take your business, career and yourself to the next level.

If left neglected and inconsistent it may leave you behind, attract the clients you don’t want to work with or that will never buy from you, left you unconsidered for the promotion at work, underestimate your skills and talents, affect people’s perception of you in a wrong or negative way and in general it might deprive you of potential for great opportunities that you could’ve attracted if you decided to take it just a bit more seriously than simply “turning up”. You decide how you juggle it, which side of your authentic self you show, in what context and for what occasion and to whom.

The important factors in building your brand are Context and Cohesion (watch Video below).


Creating a cohesive personal brand is a work in progress, indeed. It all starts in a decision to craft the image and brand that sit in the context of your brand message.

I am learning it every day and I strive for progress in this area as I truly believe that if curated consciously and authentically, Personal Image and Brand is an extremely powerful tool in differentiating yourself as a person and an entrepreneur in a hectic and over saturated market. We are stepping into the Era of Entrepreneurship, more and more people set up businesses and it has never been as important as today to go an extra mile and put your clear brand vision into a best package.


P.S If you are interested in taking your image and self to the next level then check out my Style DNA Program in which I help clients re-invent themselves, step up with their style and conscious wardrobe and shopping approach to achieve a most balanced outcome- Confidence to achieve more in her life, career and business and invaluable gain in time and life simplicity.


What an Unresourceful Wardrobe does to you Entrepreneur!

What an Unresourceful Wardrobe does to you Entrepreneur!

What is an unresourceful wardrobe?

It is a wardrobe full of confusion as to what to wear, what is appropriate or not, guilt for those expensive, unworn mistakes hanging in your wardrobe, self-criticism when putting on clothes that just don't look right, random clothes that give you a headache and rather "meh" feeling. A wardrobe that makes you question how successful you are, your organisational skills  (cluttered wardrobe) and a sense of who you are. It gives you more stress, requires more maintenance, decision making, more shuffling around and a waste of time, energy and effort. A wardrobe full of clothes that don't make you look and feel as confident (well, maybe only 30% of them) as you could be. This very often means lost opportunities to impress your potential clients, to capture their attention and back up your brand identity.

Is that a wardrobe of a successful entrepreneur you are/want to be? 


THE VERSATILE WARDROBE = A Wardrobe with the purpose

It is a collection of timeless, versatile pieces which suit your body shape, personality, lifestyle, preferences TODAY. You would normally create it within a specific colour theme, for instance around 3 neutral colours and 2 accent colours so that pieces can be mixed and matched easily and worn interchangeably for different occasions ( see an example HERE). It is practical, simple and offer a lot of advantages. It saves you a great deal of money but it also saves you valuable time and effort, and who knows better than you entrepreneur how precious your time and image are. We have a never ending to do list that we hardly can catch up with, constant stress, reassessing your business ideas, models, ideal clients, finances, very often sleepless nights, ongoing business networking events, pressure to look the part and convey most cohesive image on the line YOU-Your Personal Brand.

As you know 55% of peoples' initial perception of you is based purely upon what you look like (research by University of California), the remaining 38% (vocal) and only 7% are the words we actually use. How ridiculously important is that! This statistic is crucial in terms of how you develop your style and how your clients perceive you.

Fine feathers make fine birds

You are what you wear and, whether you want to admit it or not, people judge you on your looks and personal image, this is how we are designed..and this is what we see first. Hence the image that doesn't back up your brand message can make your potential clients disregard what you offer and skip onto someone whom they see as contemporary, chic and stylish vs traditional, unappealing, bland.

Colourful outfits show that you are vibrant, imaginative, energetic, original and approachable. But wearing too many colors or expressive prints at once can take attention away from YOU, the entrepreneur, and instead give the impression that you don't take your position seriously. Over-glamorous looks and bold colour contrasts may be seen as too "in the face" for more vulnerable clients you want to approach as a Coach etc.

I do believe it is all about finding a fine balance, being Yourself and taking responsibility for your personal style. Your personal image is not about being someone you are not or replacing the value you provide to your clients; it is about backing it up and making your client feel reassured that you have it all and are the best choice for them.

Dear Entrepreneur,

Can you think of how your potential clients judge you when looking at what you are wearing and your personal grooming? Think of three words that describe your Personal Brand. How would you dress to project those exact words, in the form of clothes and personal grooming?

If you don't know where to start then I make it for you super easy in my Style DNA program. Would you like to know what's that? Click HERE and make a first step to boost your brand and image this year!

My best,

Gosia x

Your Style & Your Brand Story

Your Style & Your Brand Story


Hey Gorgeous!

Do you like Lindt Chocolates? The round chocolate balls with delicious filling? Yum! What about the box? Pretty cool and certainly noticeable, encouraging you to stop and take interest, buy and then fall in love with the blissful taste!

If chocolates are delicious but wrapped in an average package that does not represent the unique value and that precious taste, how are you ever going to notice them on the shelf ? Plus if they sit at the end of the aisle pushed in between some cheap choccie boxes, no one who is really looking for true quality will stop by.

But why am I talking about chocolates??

Because if you are an entrepreneur you are like those delicious unique chocs that need Personal Style and Brand package in order to be visible and appreciated in a busy competitive world.

You need to wrap your unique personality and your brand message in a package that reflects its value and tell the story in a beautiful way, otherwise you will stay unnoticed like those yummy best ever choccies in a sad box in the back of the shelf.. That's pretty literal heh but well, true!;-)

Many of my clients tell me they  are afraid of being invisible or perceived as average online and offline. They second guess their looks and style and are not sure how they could be seen as more trustworthy, credible and open-minded by their clients without loosing their own quirks and personality.


Visual Brand Storytelling is so much more than just a few nice pics of you in a nice outfit with a cheesy smile, in a studio. It is about presenting the whole Personal Brand that is YOU, the promise of what you will bring to the table, including your brand message, your personality and your confidence in who you are as a person and an entrepreneur.

This is what I have been recently working on with a talented fellow Polish entrepreneur, Lidia who is a Visual Brand Guru in Bristol ( I was doing a Styling part for this project and Lidia did the visual brand strategy and photography.

Want to see the whole story behind the projects? Check it out HERE.

Gosia xx

P.S We have just launched this collaboration service so if you are an entrepreneur and want to stand out with you Personal Brand Story online and have a brand and style overhaul done in a most effective way, then get in touch by emailing me ( or tel 07903316394.