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brand styling

Brand UpStyle - Hali Jafari

Brand UpStyle - Hali Jafari

What is Brand Upstyle?

Brand Upstyle is a complete brand and style overhaul delivered to you by Lidia (Creative Director at Visuable) and Gosia (Soulful Stylist at GS Styling). Together we help you tell the story of your business by closing the gap between online and offline image that you project. It consists of a brand strategy, style advice and a photo-shoot all aimed at inviting people into your world to help them understand who you are, what you are about and how it would be like to work with you.

This way, they will be able to see you and your business in an authentic way and connect with you on an emotional level which in turn will lead to more brand engagement, more trust and more sales. 

Brand Photoshoot Styling

In this Brand Upstyle project we were working with Hali Jafari who is a Health and Lifestyle Coach, helping women find a healthier, happier and truly nourished version of themselves (Truly Nourished). She believes in the power of a "happy" mind in achieving weight loss goals, and she did it herself by losing 11 stones and going from size 26 to size 12. How amazing is that!

I know Hali from the business networking events we frequently attend and I love how honest, direct yet friendly person she is. She wants to help women who are not scared to ask for help and happy to make commitment and stick to it. A totally gorgeous looking diva, always polished and stylish. I knew right away that this woman is right up my street!

She described herself and her brand as Happy, Healthy, Approachable and Confident with a "no bullshit" approach;-) And my job was to help her chose the outfits for the brand photoshoot that bring out the essence of who she is and that sit in the context of her brand vision - to empower women in becoming the happier and healthier version of themselves. In this Case Study I will show you the Styling part of the Brand Upstyle. 


The Style Journey

Brand Photoshoot Styling Visuable and GS Styling

START

We have kick-started the Brand Styling process with the initial Virtual Style Session during which Hali confirmed her brand message, what style she would like to project to her audience and what she's got in her wardrobe that she would consider wearing on the shoot day.

As we didn't have time to schedule a proper wardrobe session at her place I asked Hali to send me pictures of her key clothes and accessories so that I can pre-select most suitable pieces for the photoshoot.
Next, I gave Hali suggestions on how she can combine those pieces into complete outfits in the context of the planned photoshoot surroundings and we decided on what pieces she should bring with her on the day. 

On the photoshoot day Lidia, Hali and I started the Brand Upstyle with a 30 min icebreaker chat over coffee, getting into the positive and fun mood for the photoshoot experience and discussing the agenda. The plan was to do the photoshoot in four different locations with four separate outfits, one per each location. Half way through we planned a break for lunch + style advice over coffee.


Location #1, OUTFIT #1

Brand Upstyle for HAli Jafari

Our first location was the hairdressers salon featuring quiet contemporary and monochromatic decor. To complement this surrounding and give the sense of a slight sophistication we opted for monochromatic look (black jeans and boots, white elegant top and a chunky silver cuff bracelet) that reflected a chic and modern edge of Hali's personal style. The top was slightly baggy under the arms so I made sure that any fabric excess is neatly pinned up. 

It's the smallest details that make the biggest impact

Personal Brand Upstyle- Styling by Gosia at GS Styling (www.gsstyling.com)

Fit says everything about your approach. If clothes don't fit you well it is easy to look frumpy and like "I don't care" person which is not something you ever want to project to your audience. Perfect fit ensures you look put together and communicates diligency, professionalism and trust.  Look how beautiful and sharp she looks!

Brand Photoshoot Styling with Hali Jafari

 

Outfit #2, Location #2

Personal Brand Styling for Hali Jafari

Yellow says optimism, creativity and personal power.  
How Accurate reflection of Her personality!

I decided that for this location  a yellow top and a grey necklace will complement this surrounding particularly well. The raw brick wall and a leather sofa share the common tan hue which complements very well the warm yellow tone of Hali's top, whereas the neutral cold grey hue of her necklace corresponds perfectly with textured wall.  A white crisp shirt would also work well with such background but in this specific surrounding we wanted to bring Hali's warm and friendly personality and a yellow colour evokes optimism, creativity and personal power so gracefully reflecting Hali's personality.

 

Outfit #3 Location #3

I encouraged Hali to swap a bold red lipstick with more subtle coral one. The higher the contrast in your outfit the more authoritative image you project. Since our objective was to create a happy and healthy image so true to Hali, a softer contrast between her grey top and a coral scarf, complemented by a lipstick in similar hue have all created a more gentle and kind version of our lovely Hali. Our style is never one-dimensional so my objective for this specific location was to showcase her softer, nurturing side that reflects the way she works with her female clients. Hali has quiet bold features, ie hair colour/ skin tone/eyes which we have toned down a bit with the grey/coral colour combo. The outfit worked very well with the busy, organic looking cafe surrounding. Doesn't she look adorable?;-)

Personal Brand Styling for Hali Jafari

 

Outfit #4, Location #4

In this outdoor shoot we wanted to showcase Hali's dramatic edge, confident, bold! Hence we opted for her favourite structured black jacket and an electric blue scarf. She mentioned to me that she absolutely loves tailored jackets as they boost her confidence big time and, from the body styling point of view, it flatters her silhouette perfectly!

The fringe layered necklace corresponds nicely with the fringe hem of the scarf and the blue colour flatters Hali's skin tone very well too! I have chosen for her the layered top which is a great style not only to camouflage tummy area but also to flatter and elongate the whole silhouette. In all outfits we are bringing attention to her beautiful face. Yes ladies, dress to your positives, always! A silver cuff bracelets adds a further drama and balances the whole silhouette excellently. The result = a beautiful, effortlessly confident and stylish lady you want to work with! ;-)

Hali looks awesome, you can see she oozes confidence and style!
It takes a true creative skill to capture the essence of a personal brand and Lidia did it effortlessly with her beautiful photography. She has an amazing talent of bridging the gap between your brand message and a visual story of who you are in life and in business. She helped our lovely Hali envision the creative direction for her brand and guided the photoshoot around this vision to make sure the pictures speak to eyes, hearts and minds of her target audience. See Hali's new shiny website HERE!

 

Let's celebrate, eat A delicious lunch and talk more about Style!

Here is what Hali has to say about the whole experience

I had a brand UpStyle session with Gosia and Lidia a few months ago and was a little apprehensive about what to wear and how my look would be portrayed whilst still wanting to look professional, I wanted to show a more relaxed side to me too, I didn’t have time to purchase anything new before the photoshoot so I was really grateful that Gosia had brought along a couple of beautiful tops that fitted me perfectly and suited me for the different types of photos we took. I was very pleased with the outcome of my photos and the photoshoot itself was fun and relaxed.
I really liked the idea of having a stylist on hand during the shoot, someone who could see how the colours would look and what position to stand in or even to make little adjustments to the clothes etc. I think Gosia and Lidia work well together as a team and this makes the experience easier as they already know each other.
Finally, the final pictures look great and not one stray hair or dodgy fitting top in sight.
Thank you Gosia and Lidia.
— Hali from Truly Nourished

 

Gosia x

P.S If you would like to stand out with your unique and authentic personal brand & are ready for your Personal Style and Brand Overhaul then both Lidia and I would be delighted to help! 
With my Personal Style Advice I'll help you create a cohesive and authentic image so that you look like a walking advertisement for your business not only on the photoshoot but when meeting your clients offline. Read more about Brand Upstyle Revolution with @Visuable and @GS Styling.

My Own Brand UpStyle

My Own Brand UpStyle

It all starts with self-concept…

Personal Stylist Bristol, GS Styling, www.gsstyling.com

Who I am today in my business vs who I was one year ago.
Since last year I have changed as a person and an entrepreneur. I am further in my business and I want to grow and evolve all the time. When looking at my beloved WordPress site I created myself a year ago I couldn’t see how this represent me today.  There was a disconnection because my old website didn’t reflect my brand message in a way I wanted it to be…

I am a modern young woman, passionate about personal growth and style, open minded and enthusiastic who loves simplicity with character.
I sell Style not fashion, I sell the formula for how you can feel effortlessly confident in who you are by using versatile wardrobe and a soulful approach to your individual style.

Now, my old website did not reflect this mission. It looked confusing and cluttered, a bit old fashioned to my contemporary taste and most importantly did not communicate to my target audience the essence of who I am and my signature approach.  I needed a simple and timeless design with modern edge. It was important to me that I don't have to rebuild it again in one year.

 

Just like with Personal Style, I wanted a website that never goes out of fashion and which character I can bring out via beautiful photography. 

 

Personal Brand Upstyle Revolution. Personal Style and Brand Overhaul. GS Styling and Visuable.

There was one person who could help me bring my new vision to light -Lidia @ Visuable.

I know Lidia from Entrepreneurial Spark, the business accelerator program run across UK. I remember how impressed I was when I saw her website first time. I thought "Fuck, this stuff is super cool! So original, one-of-a-kind". I was browsing many websites around at the time and I genuinely didn't see any that could create such positive impression with me!

I was so impressed with her brand, visuals, design, message that I instantly wanted to get to know this girl better, although I felt I already knew her because her website was conveying the values, mission and character so clearly!

We met and got on very well, two Polish girls in Bristol, both extremely passionate, hustlers at heart and hungry for growth.
There was a spark hehe! And now we are good friends and business partners doing the Brand Upstyle Revolution!


Ready Steady Go!

With no time to waste, first, we met with Lidia for a coffee in town for a brand clarity session. Lidia listened carefully to my ideas and brand-concept and asked me many thought provoking questions that helped me get even more clear on my brand message, my target audience and what I want to communicate with my online presence.

I did not have time to research any locations and Lidia helped me massively in finding the best ever location for my speedy photoshoot that shouts everything I am about- “Simplicity with Character”!

It was a small, minimalistic yet edgy coffee shop in Clifton called TradeWind. What a perfect place for coffee junkie like me hehe! I love the fact I was guided by Lidia about what location would suit my vision best. It truly took the whole stress out of the process.

Personal Brand Upstyle

What To Wear

Next stop was to plan my key outfit! Since my brand is all about simple yet unique approach to style and fashion I decided to wear an outfit that sits completely in the context of my brand message.
I am all about helping woman align her personal style with true self.
Style is You, it is self-expression and a state of an effortless confidence in who you are! 

I wanted to project my philosophy of looking beyond the fashion, beyond the rails with clothes that so many stylists feature on their websites. I wanted women to look at those pictures and see Style, see a woman who projects an effortless confidence in who she is, stylish and cool. My best true self. My Personal Brand.

It was a beautiful sunny day so I opted for white skinny jeans, a nonchalant white tee, black waistcoat, quirky brogues and my signature make up/ hair/ accessories. I felt like a million dollar babe purely because I felt 100% myself in those clothes plus the outfit worked perfectly with the minimal surrounding.

I love contrast. I love to connect yin and yang in one outfit, combine masculine and feminine edge.


The combination of black (evokes strength, power and sophistication) and white (clarity, openness, creative thoughts) creates a powerful yet balanced impact. I wouldn’t feel totally myself without an accent colour! Adding an accent red colour via red lips, red nail polish and my favourite red lip brooch has reflected my dynamic and edgy side.

If you wear clothes that represent the essence of you, girl, your confidence will go through the roof and you will shine!   Just like I felt I shined by being effortlessly confident with myself!

Brand Upstyle GS Styling and Visuable

During our photoshoot Lidia did such an amazing job at making me laugh and boosting my confidence even more! She guided me with care and passion about how I could pose and my body language which made me feel so secure and looked after. I believe there is nothing more important on the shoot than the whole experience that your photographer can create for you.

Lidia has an amazing skill of bridging the gap between your brand message and a visual story of who you are in life and in business.

After the shoot she put together a beautiful website, placing all pictures and my content in a very strategic way, clear and cohesive, contemporary and original. Wow, wow, wow I am so impressed, so happy and so much more confident now. It just feels light and safe knowing that now, when my potential clients see my website they get the exact sense of who I am.

There is a full alignment. What you see is what you get ladies! Your visual brand is a promise of what you will bring to the table. Make sure you create this promise in a most authentic and impactful way!
— Gosia Scarrott

Gosia x

P.S If you are ready for your Personal Style and Brand Overhaul then both Lidia and I would be delighted to help your brand shine! With my Personal Style Advice I'll help you create a cohesive business image not only on the photoshoot but in real scenarios too! It is all about brand cohesion these days! Email gosia@gsstyling.com for more info on that.

 

 

Your Style & Your Brand Story

Your Style & Your Brand Story

Choccies

Hey Gorgeous!

Do you like Lindt Chocolates? The round chocolate balls with delicious filling? Yum! What about the box? Pretty cool and certainly noticeable, encouraging you to stop and take interest, buy and then fall in love with the blissful taste!

If chocolates are delicious but wrapped in an average package that does not represent the unique value and that precious taste, how are you ever going to notice them on the shelf ? Plus if they sit at the end of the aisle pushed in between some cheap choccie boxes, no one who is really looking for true quality will stop by.

But why am I talking about chocolates??

Because if you are an entrepreneur you are like those delicious unique chocs that need Personal Style and Brand package in order to be visible and appreciated in a busy competitive world.

You need to wrap your unique personality and your brand message in a package that reflects its value and tell the story in a beautiful way, otherwise you will stay unnoticed like those yummy best ever choccies in a sad box in the back of the shelf.. That's pretty literal heh but well, true!;-)

Many of my clients tell me they  are afraid of being invisible or perceived as average online and offline. They second guess their looks and style and are not sure how they could be seen as more trustworthy, credible and open-minded by their clients without loosing their own quirks and personality.

The answer to it is: VISUAL BRAND STORYTELLING

Visual Brand Storytelling is so much more than just a few nice pics of you in a nice outfit with a cheesy smile, in a studio. It is about presenting the whole Personal Brand that is YOU, the promise of what you will bring to the table, including your brand message, your personality and your confidence in who you are as a person and an entrepreneur.

This is what I have been recently working on with a talented fellow Polish entrepreneur, Lidia who is a Visual Brand Guru in Bristol (www.visuable.co.uk). I was doing a Styling part for this project and Lidia did the visual brand strategy and photography.

Want to see the whole story behind the projects? Check it out HERE.

Gosia xx

P.S We have just launched this collaboration service so if you are an entrepreneur and want to stand out with you Personal Brand Story online and have a brand and style overhaul done in a most effective way, then get in touch by emailing me (gosia@gsstyling.com) or tel 07903316394.