What is Brand Upstyle?
Brand Upstyle is a complete brand and style overhaul delivered to you by Lidia (Creative Director at Visuable) and Gosia (Soulful Stylist at GS Styling). Together we help you tell the story of your business by closing the gap between online and offline image that you project. It consists of a brand strategy, style advice and a photo-shoot all aimed at inviting people into your world to help them understand who you are, what you are about and how it would be like to work with you.
This way, they will be able to see you and your business in an authentic way and connect with you on an emotional level which in turn will lead to more brand engagement, more trust and more sales.
In this Brand Upstyle project we were working with Hali Jafari who is a Health and Lifestyle Coach, helping women find a healthier, happier and truly nourished version of themselves (Truly Nourished). She believes in the power of a "happy" mind in achieving weight loss goals, and she did it herself by losing 11 stones and going from size 26 to size 12. How amazing is that!
I know Hali from the business networking events we frequently attend and I love how honest, direct yet friendly person she is. She wants to help women who are not scared to ask for help and happy to make commitment and stick to it. A totally gorgeous looking diva, always polished and stylish. I knew right away that this woman is right up my street!
She described herself and her brand as Happy, Healthy, Approachable and Confident with a "no bullshit" approach;-) And my job was to help her chose the outfits for the brand photoshoot that bring out the essence of who she is and that sit in the context of her brand vision - to empower women in becoming the happier and healthier version of themselves. In this Case Study I will show you the Styling part of the Brand Upstyle.
The Style Journey
We have kick-started the Brand Styling process with the initial Virtual Style Session during which Hali confirmed her brand message, what style she would like to project to her audience and what she's got in her wardrobe that she would consider wearing on the shoot day.
As we didn't have time to schedule a proper wardrobe session at her place I asked Hali to send me pictures of her key clothes and accessories so that I can pre-select most suitable pieces for the photoshoot.
Next, I gave Hali suggestions on how she can combine those pieces into complete outfits in the context of the planned photoshoot surroundings and we decided on what pieces she should bring with her on the day.
On the photoshoot day Lidia, Hali and I started the Brand Upstyle with a 30 min icebreaker chat over coffee, getting into the positive and fun mood for the photoshoot experience and discussing the agenda. The plan was to do the photoshoot in four different locations with four separate outfits, one per each location. Half way through we planned a break for lunch + style advice over coffee.
Location #1, OUTFIT #1
Our first location was the hairdressers salon featuring quiet contemporary and monochromatic decor. To complement this surrounding and give the sense of a slight sophistication we opted for monochromatic look (black jeans and boots, white elegant top and a chunky silver cuff bracelet) that reflected a chic and modern edge of Hali's personal style. The top was slightly baggy under the arms so I made sure that any fabric excess is neatly pinned up.
It's the smallest details that make the biggest impact
Fit says everything about your approach. If clothes don't fit you well it is easy to look frumpy and like "I don't care" person which is not something you ever want to project to your audience. Perfect fit ensures you look put together and communicates diligency, professionalism and trust. Look how beautiful and sharp she looks!
Outfit #2, Location #2
Yellow says optimism, creativity and personal power.
How Accurate reflection of Her personality!
I decided that for this location a yellow top and a grey necklace will complement this surrounding particularly well. The raw brick wall and a leather sofa share the common tan hue which complements very well the warm yellow tone of Hali's top, whereas the neutral cold grey hue of her necklace corresponds perfectly with textured wall. A white crisp shirt would also work well with such background but in this specific surrounding we wanted to bring Hali's warm and friendly personality and a yellow colour evokes optimism, creativity and personal power so gracefully reflecting Hali's personality.
Outfit #3 Location #3
I encouraged Hali to swap a bold red lipstick with more subtle coral one. The higher the contrast in your outfit the more authoritative image you project. Since our objective was to create a happy and healthy image so true to Hali, a softer contrast between her grey top and a coral scarf, complemented by a lipstick in similar hue have all created a more gentle and kind version of our lovely Hali. Our style is never one-dimensional so my objective for this specific location was to showcase her softer, nurturing side that reflects the way she works with her female clients. Hali has quiet bold features, ie hair colour/ skin tone/eyes which we have toned down a bit with the grey/coral colour combo. The outfit worked very well with the busy, organic looking cafe surrounding. Doesn't she look adorable?;-)
Outfit #4, Location #4
In this outdoor shoot we wanted to showcase Hali's dramatic edge, confident, bold! Hence we opted for her favourite structured black jacket and an electric blue scarf. She mentioned to me that she absolutely loves tailored jackets as they boost her confidence big time and, from the body styling point of view, it flatters her silhouette perfectly!
The fringe layered necklace corresponds nicely with the fringe hem of the scarf and the blue colour flatters Hali's skin tone very well too! I have chosen for her the layered top which is a great style not only to camouflage tummy area but also to flatter and elongate the whole silhouette. In all outfits we are bringing attention to her beautiful face. Yes ladies, dress to your positives, always! A silver cuff bracelets adds a further drama and balances the whole silhouette excellently. The result = a beautiful, effortlessly confident and stylish lady you want to work with! ;-)
Hali looks awesome, you can see she oozes confidence and style!
It takes a true creative skill to capture the essence of a personal brand and Lidia did it effortlessly with her beautiful photography. She has an amazing talent of bridging the gap between your brand message and a visual story of who you are in life and in business. She helped our lovely Hali envision the creative direction for her brand and guided the photoshoot around this vision to make sure the pictures speak to eyes, hearts and minds of her target audience. See Hali's new shiny website HERE!
Let's celebrate, eat A delicious lunch and talk more about Style!
Here is what Hali has to say about the whole experience
P.S If you would like to stand out with your unique and authentic personal brand & are ready for your Personal Style and Brand Overhaul then both Lidia and I would be delighted to help!
With my Personal Style Advice I'll help you create a cohesive and authentic image so that you look like a walking advertisement for your business not only on the photoshoot but when meeting your clients offline. Read more about Brand Upstyle Revolution with @Visuable and @GS Styling.