It all starts with self-concept…
Who I am today in my business vs who I was one year ago.
Since last year I have changed as a person and an entrepreneur. I am further in my business and I want to grow and evolve all the time. When looking at my beloved WordPress site I created myself a year ago I couldn’t see how this represent me today. There was a disconnection because my old website didn’t reflect my brand message in a way I wanted it to be…
I am a modern young woman, passionate about personal growth and style, open minded and enthusiastic who loves simplicity with character.
I sell Style not fashion, I sell the formula for how you can feel effortlessly confident in who you are by using versatile wardrobe and a soulful approach to your individual style.
Now, my old website did not reflect this mission. It looked confusing and cluttered, a bit old fashioned to my contemporary taste and most importantly did not communicate to my target audience the essence of who I am and my signature approach. I needed a simple and timeless design with modern edge. It was important to me that I don't have to rebuild it again in one year.
Just like with Personal Style, I wanted a website that never goes out of fashion and which character I can bring out via beautiful photography.
There was one person who could help me bring my new vision to light -Lidia @ Visuable.
I know Lidia from Entrepreneurial Spark, the business accelerator program run across UK. I remember how impressed I was when I saw her website first time. I thought "Fuck, this stuff is super cool! So original, one-of-a-kind". I was browsing many websites around at the time and I genuinely didn't see any that could create such positive impression with me!
I was so impressed with her brand, visuals, design, message that I instantly wanted to get to know this girl better, although I felt I already knew her because her website was conveying the values, mission and character so clearly!
We met and got on very well, two Polish girls in Bristol, both extremely passionate, hustlers at heart and hungry for growth.
There was a spark hehe! And now we are good friends and business partners doing the Brand Upstyle Revolution!
Ready Steady Go!
With no time to waste, first, we met with Lidia for a coffee in town for a brand clarity session. Lidia listened carefully to my ideas and brand-concept and asked me many thought provoking questions that helped me get even more clear on my brand message, my target audience and what I want to communicate with my online presence.
I did not have time to research any locations and Lidia helped me massively in finding the best ever location for my speedy photoshoot that shouts everything I am about- “Simplicity with Character”!
It was a small, minimalistic yet edgy coffee shop in Clifton called TradeWind. What a perfect place for coffee junkie like me hehe! I love the fact I was guided by Lidia about what location would suit my vision best. It truly took the whole stress out of the process.
What To Wear
Next stop was to plan my key outfit! Since my brand is all about simple yet unique approach to style and fashion I decided to wear an outfit that sits completely in the context of my brand message.
I am all about helping woman align her personal style with true self.
Style is You, it is self-expression and a state of an effortless confidence in who you are!
I wanted to project my philosophy of looking beyond the fashion, beyond the rails with clothes that so many stylists feature on their websites. I wanted women to look at those pictures and see Style, see a woman who projects an effortless confidence in who she is, stylish and cool. My best true self. My Personal Brand.
It was a beautiful sunny day so I opted for white skinny jeans, a nonchalant white tee, black waistcoat, quirky brogues and my signature make up/ hair/ accessories. I felt like a million dollar babe purely because I felt 100% myself in those clothes plus the outfit worked perfectly with the minimal surrounding.
I love contrast. I love to connect yin and yang in one outfit, combine masculine and feminine edge.
The combination of black (evokes strength, power and sophistication) and white (clarity, openness, creative thoughts) creates a powerful yet balanced impact. I wouldn’t feel totally myself without an accent colour! Adding an accent red colour via red lips, red nail polish and my favourite red lip brooch has reflected my dynamic and edgy side.
If you wear clothes that represent the essence of you, girl, your confidence will go through the roof and you will shine! Just like I felt I shined by being effortlessly confident with myself!
During our photoshoot Lidia did such an amazing job at making me laugh and boosting my confidence even more! She guided me with care and passion about how I could pose and my body language which made me feel so secure and looked after. I believe there is nothing more important on the shoot than the whole experience that your photographer can create for you.
Lidia has an amazing skill of bridging the gap between your brand message and a visual story of who you are in life and in business.
After the shoot she put together a beautiful website, placing all pictures and my content in a very strategic way, clear and cohesive, contemporary and original. Wow, wow, wow I am so impressed, so happy and so much more confident now. It just feels light and safe knowing that now, when my potential clients see my website they get the exact sense of who I am.
P.S If you are ready for your Personal Style and Brand Overhaul then both Lidia and I would be delighted to help your brand shine! With my Personal Style Advice I'll help you create a cohesive business image not only on the photoshoot but in real scenarios too! It is all about brand cohesion these days! Email firstname.lastname@example.org for more info on that.