Ladies, Style DNA is in you, you already know your likes and dislikes, your style preferences, what body parts you prefer to disguise, what you like to highlight, you have a vision of a woman you want to create- stylish, graceful and effortlessly confident in who she is!
As a business owner or a career woman you understand how your personal image builds your personal brand, don’t you? Your appearance and look is a part of the whole package – YOU. It has never been as important as today to showcase your most authentic and best true self to your clients, business partners, employers. Everything you do, say, your smile, body language, out of work activities etc on the top of your appearance and style is your IMAGE. If crafted consciously, it can take your business, career and yourself to the next level.
If left neglected and inconsistent it may leave you behind, attract the clients you don’t want to work with or that will never buy from you, left you unconsidered for the promotion at work, underestimate your skills and talents, affect people’s perception of you in a wrong or negative way and in general it might deprive you of potential for great opportunities that you could’ve attracted if you decided to take it just a bit more seriously than simply “turning up”. You decide how you juggle it, which side of your authentic self you show, in what context and for what occasion and to whom.
The important factors in building your brand are Context and Cohesion (watch Video below).
Creating a cohesive personal brand is a work in progress, indeed. It all starts in a decision to craft the image and brand that sit in the context of your brand message.
I am learning it every day and I strive for progress in this area as I truly believe that if curated consciously and authentically, Personal Image and Brand is an extremely powerful tool in differentiating yourself as a person and an entrepreneur in a hectic and over saturated market. We are stepping into the Era of Entrepreneurship, more and more people set up businesses and it has never been as important as today to go an extra mile and put your clear brand vision into a best package.
P.S If you are interested in taking your image and self to the next level then check out my Style DNA Program in which I help clients re-invent themselves, step up with their style and conscious wardrobe and shopping approach to achieve a most balanced outcome- Confidence to achieve more in her life, career and business and invaluable gain in time and life simplicity.