Amy Morse is an author and an entrepreneur. She writes fiction as Amy C Fitzjohn and non-fiction content, guides and blogs. Her mantra>>
Write Your Way To Success
unfolds from her passion to help entrepreneurs boost their business story via engaging writing skills, teaching them through 1-on-1 training, blogging and book writing workshops as well as editing and proofreading services.
She is a very creative and enthusiastic person, always smiling and light-hearted. Her passion is oozing from a distance and I was so looking forward to bring all those qualities through her personal style.
Style Clarity Session
We have kick-started the process with the initial Style Discovery Chat during which we were talking about Amy's style objectives, wardrobe challenges, what image she would like to project to her audience and how clothes, accessories and grooming can help her achieve the desired impact.
Amy wanted to look put together and fun without being too polished or business like. I knew that professional look doesn't always mean tailored look. It is all about using clothes and accessories in a way that look and feel true to who you are.
Amy has a fab energy, she loves quirky scarves, patterns, hats and felt that these are the true components of her style. She described her brand and personality as fun, quirky and arty.
If my client says "I am fun, quirky and arty" those words will be translated into her wardrobe and personal looks.
- Gosia Scarrott
My job was to help her create outfits and whole looks that not only flatter her figure and enhance her beauty but most importantly reflect those key personality traits which, in fact, represent the essence of her Personal Brand.
We have gone through Amy's wardrobe to see what we’re working with. I have picked key items that I felt are reflecting Amy's personality most and which we could style up and down to create various outfits. I asked Amy to lay on the bed her style legacy (as you can see) and get ready for a "put me together" session.
As Amy was trying on clothes I was giving her a full advice on what styles suit her best, how small tricks make a massive difference to her overall look and proportions and what she needs to buy in order to complement her outfits, simple things like right pair of jeans and shoes can shift the look from drab to Fab!
The Photoshoot Day
On the photoshoot day all three of us meet in the local cafe which also happens to be our first photoshoot location. We discuss the agenda, have some cake and coffee and that refreshing morning giggle to set out mindset positive for the busy day. This is the way we normally start our Brand Upstyle Experience. It is great to have some laugh and get into the right mindset and attitude before the shoot. It always helps our clients feel at ease and enjoy the experience.
Our first photoshoot location was at Arnolfini cafe, the artistic hub in Bristol right in the heart of Harbourside. Great place that reflects Amy's arty soul.
At the Brand and Style Clarity sessions Amy said she wanted to be shown as authorpreneur - an author and an entrepreneur. Lidia an I wanted to bring her writer persona by using references of books. Amy showed me her stacked bracelets earlier at Wardrobe Session, which she made of her old books; how unique is that! I instantly thought that it would be awesome to decorate her wrists with her original accessory and bring her writer soul in her outfit! I thought this would add another dimension to her visual message and both Amy and Lidia totally agreed.
When I prepared Amy's outfit I was making sure her clothes fit her in all the right places, bracelets are on the right wrist, sleeves are scrunched and all looks effortlessly chic. Little make up and hair touch ups are always a must to add that exclamation mark to the whole look.
Amy looks gorgeous in earthy colours eating her favourite cake, yum! We decided to opt for the leather jacket/ khaki top combo to complement the surroundings of the cafe, rather than stand out from it. We accessorized her outfit with bracelets and a simple necklace. A fresh glowing makeup and a lip gloss really complemented the whole look!
I have prepared Amy for our next location- Graffiti Walls by Harbourside. Amy is a Bristolian girl hence the local arty walls in the heart of Bristol were spot on locations for her pictures. I thought let's create Tre Street Style to bring out that Bristolian chic out - the hat, her leather jacket, skinny jeans, leather bag and boots. All those key pieces came together nicely at the shoot and her signature fox print scarf reflects her quirky personality and also coordinates beautifully with the background.
We continue the photoshoot at the Harbourside and for this vibrant red (ish) background I chose a coordinating scarf. It was a very windy day hence a bit challenging to make Amy's scarf and jacket stay in one place, hehe. My magic toolbox comes super handy in situations like that! With a lingerie tape and pins I managed to keep those flowing layers and scarves in one place! All under control;)
The Brand Upstyle Experience is all about bringing out that #bosslady inside you and showing her to the world.
A smile conveys the effortless confidence in oneself and a great amount of positive aura, and both Lidia an I helped Amy simply laugh, smile and feel gorgeous! Our methods? Saying funny things, making funny faces or even dancing, haha! Lidia did the "relax me" moves showing Amy how to soften her body language to feel naturally relaxed. On the pictures you may notice Amy looking on side towards me, yes I am right there dancing to make her laugh;) The result? Beauuuuutiful SMILE!! That's what we want girls!
Let's top up that lipstick, add some flowy scarves and bracelets, a printed book and ready for our final photoshoot location. I suggested that we showcase those lovely Cat shaped earrings Amy bought when running her previous business TomCatDesigns. Showing a piece of who you are through accessories adds to the whole brand story and the message. As you can see on the pics she is totally owning that story!
Lidia and Gosia are such a fantastic partnership. Their skills totally compliment each other and together they are able to bring your unique vision for who you are and how you want to be seen by your audience to life. I highly recommend them to showcase the visual story behind your personal brand.
Final location, cocktail bar ;)
Let's celebrate the Brand Upstyle Experience!
To Your Business Success Amy!
Read more about the Brand Upstyle Experience on Lidia's page. Lidia gives her insight into the Brand Clarity Session & the Photoshoot part of the experience HERE.
P.S If you would like to cut through the noise and stand out with your unique and authentic personal brand & are ready for your Personal Brand and Style Overhaul then both Lidia and I would be delighted to help!
Read more about Brand Upstyle Experience with @Visuable and @GS Styling.